The availability of qualified candidates in all labor sectors is growing more competitive. Employers are seeking more focused and effective methods to increase their talent success. One current approach, connecting candidates and employees to career meaning, is demonstrating its power to:
It is universal: people are always searching for deeper meaning, for a closer sense of “fit” in all aspects of their life. This is especially true when it comes to careers.
Research shows that Millennials (today’s most active hiring audience) are drawn to companies that match their own values, whether this match is found in the products a company produces, the customer it touches, the culture it espouses, the societal commitment to ‘give something back,’ or any combination of these. Baby Boomers and Gen Yers are also valuing meaningful career connectedness. As they age they are changing their priorities and being drawn more strongly to purpose-focused employers.
In short, it is more important than ever for employers to speak to purpose-seeking individuals in their recruiting and engagement practices.
White Paper: Connecting Purpose-Driven Messaging to Your Employer Brand. Click here.
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Webinar Presentation: Connecting Purpose-Driven Messaging to Your Employer Brand. Click here.