Assistant Nurse Manager Hiring Blitz

CHALLENGE

Due to sudden growth and restructuring, a large healthcare system needed to hire 50 assistant nurse managers for numerous units.

SOLUTION

To generate a high volume of candidates in a short period of time, we created and executed a hiring blitz. We used the theme of “getting in on the ground floor” to spark candidate interest and excitement in the system’s expansion.

Tactics included:

  • Digital recruitment advertising programs including social recruiting, pay-per-click advertising, SEO promotions and a landing page
  • Traditional print recruitment advertising
  • Personalized direct mail

IMPACT

  • 3,747 hits on the landing page
  • 434 candidates registered in talent network and became available for
    recruiter follow-up
  • 45 prescreened candidates presented to recruiters
  • 17 hires made within four weeks of blitz launch
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