Recruitment Advertising Analytics

CHALLENGE

A large healthcare system wanted to improve its return on investment related to its recruitment advertising spend.

SOLUTION

Using our proprietary analytics tool ROI Sleuth™, we implemented a three-month study to evaluate the cost-per-application from postings on two competing job boards. The first job board was the one used by the health system and the second was a competing job board. By linking ROI Sleuth to the system’s ATS, we were able to track candidates from first exposure on the job board to completed applications.

Tactics included:

  • The David Group’s ROI Sleuth solution
  • Comparable ad spending, ads and messaging

IMPACT

  • Determined that the competing job board generated higher response
    rates at a lower cost
  • Negotiated a better job board contract based on data gathered in the study
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