Seasonal Hiring

CHALLENGE

A large healthcare system needed to implement a seasonal nurse hiring program to address the impact of flu season through the system’s 11 hospitals.

SOLUTION

We created a strategic, multiyear recruitment communications plan to ensure that this talent gap was addressed year-in and year-out.

Tactics included:

  • Geo-targeting in and out-of-market talent in specific regions of the country
  • Social recruiting program
  • Recruitment print advertising in newspapers and trade journals
  • Digital marketing program including animated banner advertising, landing page and ROI tracking
  • Personalized direct mail and ecard campaign

IMPACT

  • 699 hits on the landing page
  • 164 RNs and Respiratory Therapists registered on landing page
  • Increased number of hires and effective ROI on the program
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