A large healthcare system needed to implement a seasonal nurse hiring program to address the impact of flu season through the system’s 11 hospitals.
We created a strategic, multiyear recruitment communications plan to ensure that this talent gap was addressed year-in and year-out.
- Geo-targeting in and out-of-market talent in specific regions of the country
- Social recruiting program
- Recruitment print advertising in newspapers and trade journals
- Digital marketing program including animated banner advertising, landing page and ROI tracking
- Personalized direct mail and ecard campaign
- 699 hits on the landing page
- 164 RNs and Respiratory Therapists registered on landing page
- Increased number of hires and effective ROI on the program