A major healthcare system needed to quickly organize a nursing, allied health and non-clinical job fair.
We created a multimedia campaign to appeal to a broad audience of both clinical and non-clinical candidates. The campaign was highly personalized to each prospective candidate, increasing engagement. The campaign focused on the hiring event and incorporated a supporting recruitment advertising campaign.
- Candidate flow strategy to drive candidates to a branded RSVP landing page
- Personalized direct mail postcards
- Supporting radio, newspaper and trade journal advertising
- Online marketing, including niche web postings and banner advertising
- 2,966 hits on branded landing page
- 635 RSVPs on the landing page
- 523 attendees at the job fair
- 51 hires made within six weeks of event