Short-Notice Job Fair and Recruitment Campaign

CHALLENGE

A major healthcare system needed to quickly organize a nursing, allied health and non-clinical job fair.

SOLUTION

We created a multimedia campaign to appeal to a broad audience of both clinical and non-clinical candidates. The campaign was highly personalized to each prospective candidate, increasing engagement. The campaign focused on the hiring event and incorporated a supporting recruitment advertising campaign.

Tactics included:

  • Candidate flow strategy to drive candidates to a branded RSVP landing page
  • Personalized direct mail postcards
  • Supporting radio, newspaper and trade journal advertising
  • Online marketing, including niche web postings and banner advertising

IMPACT

  • 2,966 hits on branded landing page
  • 635 RSVPs on the landing page
  • 523 attendees at the job fair
  • 51 hires made within six weeks of event
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