Posts Tagged ‘culture’

  • March 14th, 2017 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    Employee Voice and Employer Brand

  • March 8th, 2017 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    The Power of All-Way Brand Alignment

    (The following is excerpted from our published white paper, The Power of All-Way Brand Alignment.)

    The worlds of consumer and talent engagement are changing, due in large part to what we call consumer-driven communications. It’s the state of communications behavior where every notion is digitally searched, researched and reviewed within minutes. And, it’s where brand impressions are formed and solidified.

    The point is that this behavior isn’t confined by distinct areas of investigation. Whether we are looking for a new car, the menu of that hot new restaurant, or a new job, our communication behavior is the same. And, as we are investigating every notion in this way, we create heightened experience expectations. We have brand allegiance to those experiences we like; we quickly move-on from those we don’t.

    But, we want to take it a step further. The implication that people approach interest investigation in a consumer way is much more than just making sure that the careers site is as cool as the commercial site; it represents the blurring the lines between external brand and employer brand experiences.

    We see the opportunity for organizations to create a branding platform where the brand is “lived” by employees, future employees and customers. Employees who live their organization’s brand tend to be highly engaged. Organizations can leverage these high engagement levels to create better and longer-lasting customer relationships. Those opportunities can be found by aligning your external and employer brands. And it all starts with your employee value proposition. Here’s our All-Way Brand Alignment methodology. Click here to download the full white paper.

  • February 27th, 2017 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    Employee Voice and Employer Brand

    What’s the secret to a strong employer brand? Employee voice.

    Companies with strong employer brands tell the authentic story of their employment experience. They do so by understanding and communicating their own unique employee voice.

    Join me as I host a 30-minute webinar, Employee Voice and Employer Brand, which takes a closer look at ways to gain a better understanding of your company’s employee voice and how to make that understanding actionable. During this webinar, we will cover:

    • What we mean by “employee voice” and why it’s critical for employer branding
    • New research from Gallup’s State of the American Workforce report that gives insight into the new era of employee voice
    • Action steps to get your company started in your employee voice and employer brand journey

    Employee voice, and its connection to employer branding, is something that our Workforce Communications Practice will be spending a lot of time on this year. The basis for this focus is the growing evidence that communicating culture, mission and values is essential to attracting, engaging and retaining top talent. You will see this evidence over the next months on this blog, and published in webinars, presentations and white papers.

    Webinar Details

    Employee Voice and Employer Brand

    Tuesday, March 14 2:00 to 2:30 ET

    Click HERE to register.

  • October 25th, 2016 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    Connecting Purpose-Driven Messaging to Your Employer Brand