Posts Tagged ‘internal communications’

  • March 14th, 2017 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    Employee Voice and Employer Brand

  • February 27th, 2017 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    Employee Voice and Employer Brand

    What’s the secret to a strong employer brand? Employee voice.

    Companies with strong employer brands tell the authentic story of their employment experience. They do so by understanding and communicating their own unique employee voice.

    Join me as I host a 30-minute webinar, Employee Voice and Employer Brand, which takes a closer look at ways to gain a better understanding of your company’s employee voice and how to make that understanding actionable. During this webinar, we will cover:

    • What we mean by “employee voice” and why it’s critical for employer branding
    • New research from Gallup’s State of the American Workforce report that gives insight into the new era of employee voice
    • Action steps to get your company started in your employee voice and employer brand journey

    Employee voice, and its connection to employer branding, is something that our Workforce Communications Practice will be spending a lot of time on this year. The basis for this focus is the growing evidence that communicating culture, mission and values is essential to attracting, engaging and retaining top talent. You will see this evidence over the next months on this blog, and published in webinars, presentations and white papers.

    Webinar Details

    Employee Voice and Employer Brand

    Tuesday, March 14 2:00 to 2:30 ET

    Click HERE to register.

  • September 27th, 2016 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    What Is a Purpose-Driven Company?

    In October, we will be talking a lot about purpose and employer branding. I will be facilitating a webinar  on the topic. We will be publishing a position paper, Connecting Purpose-Driven Messaging to Your Employer Brand, as well as related blog entries. Finally, I hope that we can engage in a conversation about your company’s purpose and ways to infuse it into your employer branding efforts. But, let’s first define what we mean by a purpose-driven company.

    We think the purpose-driven company is one where a company’s purpose is a core driver of strategy and decision-making. The purpose-driven company rallies its people around a purpose or mission. The purpose-driven company stands for something.

    In the past, we might have thought of the purpose-driven company as being tied to a humanitarian purpose like “being green” or corporate sustainability. We think, however, that purpose, at least within the context of recruitment, employer brand and internal communications messaging, has evolved.

    Thus, we think more broadly about what constitutes purpose-driven messaging. We are thinking of companies like EY. The global professional services firm has undergone a purpose-led transformation culminating in a new organizational, and employer branding, platform: “build a better working world.” EY applies its purpose to engage their people to achieve higher levels of business performance for their clients and themselves. The employer branding implications and opportunities, as showcased by EY’s transformation, are dramatic. In EY’s case, we clearly see that connecting purpose to employer brand makes the employer brand stronger. (Click to see EY’s Brand Guidelines)

    It is our hope that our conversation on purpose will challenge, inspire and prompt you to think about your organization’s purpose and its connection to your people and your employer brand, wherever you may be in your purpose-journey.

    It’s also my hope that you will challenge us as well. Read our upcoming position paper and blog pieces. Attend our free webinar on October 25th. But, as you do, please challenge us with your questions and reactions to the ideas presented in this conversation. Share your perspectives on the role of purpose in your organization and your organization’s employer brand. We will all be stronger for it.

    Materials

    Connecting Purpose-Driven Messaging to Your Employer Brand webinar replay: Click here. Webinar presentation: Click here.  White paper: Click here.

  • June 14th, 2016 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    Employer Branding in Transitions