• March 8th, 2017 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    The Power of All-Way Brand Alignment

    (The following is excerpted from our published white paper, The Power of All-Way Brand Alignment.) The worlds of consumer and talent engagement are changing, due in large part to what we call consumer-driven communications. It’s the state of communications behavior where every notion is digitally searched, researched and reviewed within minutes. And, it’s where brand […]

  • February 27th, 2017 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    Employee Voice and Employer Brand

    What’s the secret to a strong employer brand? Employee voice. Companies with strong employer brands tell the authentic story of their employment experience. They do so by understanding and communicating their own unique employee voice. Join me as I host a 30-minute webinar, Employee Voice and Employer Brand, which takes a closer look at ways […]

  • December 14th, 2016 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    Five 2016 Recruitment and Employer Brand Stats to Ignite 2017 Employer Brand Action

    Being deeply rooted in evidence-based recruitment marketing and employer branding, we love statistics. Often, we find inspiration through a statistic: the contemplation of what it’s really telling us and what actions it might prompt. Here are five statistics from this past year that inspire me as I think about the employer branding platforms we’ll create […]

  • November 28th, 2016 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    The Power of Purpose-Driven Employer Branding

    Quick Look All generations of the workforce are looking to connect in a deeper, more meaningful way with their employers. Candidates’ need for purpose-driven connection to companies is a trend that will grow and continue. Individuals will connect when there is alignment between their own values and a company’s values. This puts pressure on a […]

  • September 27th, 2016 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    What Is a Purpose-Driven Company?

    In October, we will be talking a lot about purpose and employer branding. I will be facilitating a webinar  on the topic. We will be publishing a position paper, Connecting Purpose-Driven Messaging to Your Employer Brand, as well as related blog entries. Finally, I hope that we can engage in a conversation about your company’s […]

  • April 11th, 2016 Posted by Dan Stech

    Are You Letting Your Employer Brand Breathe?

    As an HR professional, you will likely ‘experience’ your employer brand an average of 6-9 times before even one single job candidate or internal employee sees it. It’s easy to develop ‘creative fatigue’ too soon when it comes to the public implementation of your employer brand. This is something we all (HR and agency folks […]

  • March 7th, 2016 Posted by Dan Stech

    How ‘Creative’ Should Your Employer Brand Be?

    It’s an age-old question asked by hiring companies that are focused on capturing the imaginations of their target audiences. “How creative should our recruitment messaging be?” To be sure, employers want to stand out in their industry, especially in these times of changing labor pool demographics. So, is there a definitive answer to the creative […]

  • February 18th, 2016 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    Why We Like Glassdoor. And Why You Should Too.

    Your job candidates find it indispensable. Your employees make it their routine. Even your vendors and your competitors frequent it. We’re talking about Glassdoor, the unique employment review and rating site that is everywhere. Launched in 2008, Glassdoor is THE online destination for employees to anonymously review their companies and to post data and comments […]

  • December 8th, 2015 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    Avoid Hiring Pickle with Solid Employer Branding

    Is it time for your recruiters to adopt the pickle principle? For the uninitiated, the pickle principle is the brainchild of former restaurant chain magnate Bob Farrell. It was his company’s signature for providing customer service that exceeds what’s expected – that “little something extra” that breeds a sense of brand loyalty. As the story […]

  • November 23rd, 2015 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    Of Cupcakes and the Candidate Experience of Healthcare Workers

    Imagine that you are the owner of a cupcake shop. In addition to having a store with counter help, you also have a website where people can place their cupcake orders. Now imagine that you find out that a third of your customers are having a negative experience, either in-store or online. Further imagine that […]

  • October 27th, 2015 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    Our View: A Great Example of Connecting Brand, Strategy and Metrics to Improve Recruitment Performance

    Recruitment and retention often are treated as separate and distinct disciplines in HR. This common misperception tends to undermine an organization’s best recruiting efforts, shifting the emphasis to filling immediate vacancies – often without considering how to keep the person you just spent months recruiting, hiring and training.  This misperception is exacerbated in healthcare, a […]

  • June 10th, 2015 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    Your Next Nursing Hire: From Your Backyard or Thousands of Miles Away?

    Nothing defines a community like the local hospital or health system. These organizations play a huge role in ensuring its residents—and ultimately its economy—remain vibrant, growing and healthy.  So hiring from the talent pool “in your own backyard” makes sense if you want to find talent that’s already engaged in your important mission. Unfortunately, in […]

  • March 3rd, 2015 Posted by N. Robert Johnson APR, Practice Leader, Workforce Communications

    Welcome to Our New Website

    As challenging as it may seem, this is a great time to be working in talent acquisition. There are so many ways now to connect with talent, and even better, to connect with the talent you need. The challenges, though, are many. From the shifting balance of power between the employee and employer (employees have […]